CMO patches
Nine patches, one deal. Each has its own person, its own buyers and its own page, and the page for a patch is sent directly to whoever is being considered for it.
Not indexed, not in the sitemap, and nothing on this domain links here. This is the overview of all nine, which is the part that is not for candidates. The nine patch pages themselves are public, because they are the adverts.
- Days 1 to 90
- No salary. 30% of the revenue from every new customer, from their first invoice.
- Whose customers
- The 30% is on new customers from that person's patch. Every patch has its own person.
- Day 90
- The numbers are reviewed together. If they are there it becomes salary and equity, and the 30% rolls into that.
- If it ends
- The 30% on every customer they brought in keeps paying for six months.
- Their time
- Everyone has other income and puts in their own time. Full-time when the pace justifies it.
- Budget
- Tools only. Marketing spend comes out of revenue.
- Location
- Remote, on the patch's own hours.
1The nine
Each patch is a segment, a vocabulary and a time zone.
The deal is identical across all nine. What changes is who is being sold to, the words they use for the work, and the hours the person keeps.
| Patch | Who they sell to | Time zone |
|---|---|---|
| UK and Ireland | Recruitment agencies, 5 to 100 people | UK |
| US and Canada | Search and professional staffing firms, 5 to 100 people | US |
| Australia and New Zealand | Recruitment agencies, 5 to 100 people | AEST and NZST |
| DACH | Personalvermittlungen and Personalberatungen, 5 to 100 people | CET |
| US IT bench sales | IT staffing firms marketing a bench, 5 to 100 people | US Eastern |
| CEE software outsourcing | Software and staff augmentation companies, 20 to 300 people | CET and EET |
| India IT services | IT services and staff augmentation companies, 20 to 500 people | IST |
| LatAm nearshore | Nearshore software companies, 20 to 300 people | US overlap |
| BPO and virtual staffing | BPO, virtual assistant and back-office providers, 20 to 500 seats | Manila |
Patch pages live at signalsapi.com/careers/ followed by the patch slug. They are not listed here as links on purpose, so that reaching this page does not open the other eight.
2What every patch page claims
The same proof, stated once here so all nine can be checked against it.
- 2023
- Selling since
- 20
- Customers: ten on retainer plus success fees, ten more since it became SaaS
- 23%
- Of first-demo attendees become paying customers
- 1M+
- Hiring signals a month, filtered to each client's criteria
Seven regions are tracked, and each patch page names which of them covers it.
Two patches have no customer in their segment yet, and both say so on their own page rather than here: US IT bench sales and BPO and virtual staffing. Every other patch sells into a segment that already has paying customers.
Three patches sell back into the original market. Most of the first ten retainer clients were software development outsourcing companies, which is where SignalsAPI started: CEE, India and LatAm all carry that note.
3The job, on every patch
Conversion is not the problem. Reach is.
Cold outreach, free demos, free setup with billing that starts once results show: all of it converts. What is missing is a repeatable, scalable way to bring new customers in.
The number watched on every patch is firms in that patch's profile who book a demo or claim their free signals. The 90-day target is set with the person in week one.
Applications arrive at [email protected] with the patch in the subject line, which is what keeps nine patches separable in one inbox.