Chief Marketing Officer, BPO and virtual staffing

Hands-on and remote. Your patch is BPO, virtual assistant and outsourced back-office providers, 20 to 500 seats, and you take 30% of the revenue from every new customer in it, from their first invoice.

Write to [email protected]. Two things go in the first message, and they are at the foot of this page.

One patch of nine. Each has its own person and its own page; this one is yours to read. You have it because it was sent to you.

The patch: BPO, virtual assistant and outsourced back-office providers, 20 to 500 seats.
Days 1 to 90: No salary. You get 30% of the revenue from every new customer, from their first invoice.
Whose customers: The 30% is on new customers from your patch. Every other patch has its own person.
Day 90: We look at the numbers together. If they are there it becomes official: salary and equity, and the 30% rolls into that.
If we part ways: The 30% on every customer you brought in keeps paying for six months. Nothing else is owed either way.
Your time: Everyone here has other income and puts in their own time. We expect the same from you. We all go full-time when the pace justifies it.
Budget: Tools only. Marketing spend comes out of revenue, so the first ninety days run on channels that cost time.
The team: There is no marketing team to inherit. You build the machine yourself.
Location: Remote. Manila time zone, with US or Australia overlap.

1What we sell

SignalsAPI watches hiring activity in real time.

A BPO tells us which roles it can absorb, such as support agents, SDRs, bookkeepers, admin, medical billers and data entry, and which companies or countries it targets. When one of those companies posts one of those roles, the sales team has it in the CRM or inbox, with the hiring manager attached, and pitches “outsource it” while the advert is still up, manually or automatically.

Same for a virtual assistant provider. Every SMB posting an assistant or a support hire is a lead.

2Proof

This is already selling, and you would be joining customers rather than a deck.

2023: Selling since
20: Customers: ten on retainer plus success fees, ten more since it became SaaS
23%: Of first-demo attendees become paying customers
1M+: Hiring signals a month, filtered to each client's criteria

There is no BPO customer yet. The same signal drives different roles. The twenty customers are software outsourcing firms and recruitment agencies. Yours would be the first provider in this patch, and you should read the rest of this page knowing that.

Coverage is live. Those signals run across the US, UK, Europe and Australia, which are the countries these providers sell into.

The integrations exist. The major CRMs, the main outbound platforms, and company and contact data providers.

Nobody owns this globally. Competitors are small and single-country; we run in every market. Bootstrapped, no outside money, and not raising.

3The job

Conversion is not the problem. Reach is.

Cold outreach, free demos, free setup with billing that starts once results show: all of it converts. What we do not have is a repeatable, scalable way to bring new customers in. That is the job.

What it comes down to. Get SignalsAPI in front of the people who have a reason to care, and get them to the free stuff: a demo, ten free signals, a free setup. From there our numbers take over.

The number we watch is providers in the profile below who book a demo or claim their free signals. We set the 90-day target with you in week one, rather than handing you one now.

4Who has a reason to care

Founders and heads of sales at providers of 20 to 500 seats.

Delivering from the Philippines, India, South Africa, Latin America, Egypt or Kenya, and selling to SMBs in the US, UK and Australia. The ones building a sales machine.

Not the 10,000-seat majors. They have an enterprise sales team, and no reason to care.

5Whether this is you

Someone who already knows how BPO founders think and how they win clients.

You have sold outsourcing from the Philippines or another hub to Western SMBs, founded a provider, or sold to the founders who do.
You know IBPAP and CCAP, and the VA-agency-owner groups.
You know the Outsource Accelerator and IAOP circuit, and which LinkedIn voices BPO founders read.

We will not tell you where their attention is. You should already know. That is the whole reason the patch is a person rather than a campaign.

Your time zone is Manila, with US or Australia overlap.

What disqualifies you is needing a salary from us in the first ninety days. Nothing here pays until a customer does, which is survivable only because something else covers your overhead.

How to apply

Confirm the terms, then answer one question.

The terms. Confirm the ones at the top of this page work for you, as written.
The question. How would you get the attention of the founders who have a reason to care about SignalsAPI, and how far does that scale in the first ninety days?

A few lines is plenty, and no CV is needed for the first reply. If what you have is a question rather than an answer, send that.

Write to [email protected] so the thread stays in one place.